Dank of americaMassive branding project - updated logo, full branding kit with an emphasis on brand language - Collaborated on Font creation - Created signage for multiple locations - updated packaging with cohesive line- include owners art in all packaging and brand voice.
the problem - Incorporating the owners art into the brand language and keeping it the focus of the new packaging line while maintaining recognizability and showing the difference between strains.
Old Packaging ^^^
owners art ^^^
design thinking ^^
